Effective communication in the retail industry is crucial to business success. Retailers need to exploit every possible channel, especially in this digital age, in order to improve internal communications and develop the customer experience.
Consumerization has changed dramatically in the past ten years – customers now expect the shopping experience to be integrated across a number of different channels. The widespread adoption of mobile phones is a major contributing factor in this change in attitude and behaviour and needs to be exploited if businesses are to be successful. … Read More